AMZN
Amazon.com, Inc.
Stand aside — insiders are net sellers — net purchase ratio -1.00 over the last 180 days (7 selling vs 0 buying). There is no offsetting insider purchase — this is one-way selling. (+2 more)
Early Trend Expansion
XLY
sector not confirmed
1 insider(s)
net purchase ratio -1.00
buy date unknown
54
conviction / 100
+3.2 since 18 Aug
67.5
technical / 100
$0–$0
No trade / watch only · Hard gate breached.
Regime clarity17.0
Sponsorship / positioning11.7
Volatility behaviour20.0
Catalyst alignment (insider)0.0
Cross-asset confirmation5.3
Stand aside — hard gate breached
- Insiders are net sellers — net purchase ratio -1.00 over the last 180 days (7 selling vs 0 buying). There is no offsetting insider purchase — this is one-way selling.
- Overlapping range behaviour — efficiency ratio 0.02 vs the 0.15 threshold (genuine chop).
- Sector ETF is breaking down — no new longs in this sector.
Last
260.11
Add above
287.20
Cut below
226.65
50DMA
249.32
200DMA
238.30
AMZN — daily, 14 months
XLY — sector ETF, daily, 14 months
Pillar detail, thesis support and invalidation
Regime clarity
What strengthens the thesis
- price above 200DMA
- 200DMA rising
- 50DMA rising
- higher highs and higher lows
- efficiency ratio 0.02 (overlapping)
- OBV 50d slope +0.140 avg-daily-volumes/bar
- no OBV divergence at highs
- OBV fell through last pullback
- last pullback 8.7% deep
- no wide downside expansion bars (30d)
- ATR contracting vs 20d mean
- single insider — no cluster
- net purchase ratio -1.00 (0 buying vs 7 selling)
- insiders are NET SELLERS over the window
- NO CFO purchase in the window — the CFO-specific terms score zero
- no CFO buy to date — recency not scored
- closest sector ETF: XLY
- XLY BELOW its 200DMA — sector breaking down
- XLY vs SPY 6m: -11.2 pts
- stock vs XLY RS (3m/6m avg): +12.6 pts
- A confirmed higher high above 287.20 on expanding OBV.
- Pullbacks that hold the rising 50DMA with flat-to-rising OBV.
- XLY extending its own trend while the stock holds relative strength.
- Continued base-building above the reclaimed 200DMA without volatility expansion.
- Loss of the rising 50DMA (249.32) with expanding volatility — reduce.
- Breakdown below the prior structural base (226.65) — exit, no averaging down.
- OBV divergence during a price acceleration — reduce.
- Sector ETF losing its own 200DMA — remove capital regardless of stock behaviour.
- CFO: —
- 0 CFO purchase(s), — total; last filed
- Market cap $2,805,627,879,424 · 20d avg dollar volume $12,503,734,328
Insiders are NET SELLERS. The CFO purchase is contradicted.
| Open-market purchases | $0 |
| Open-market sales | $379,042,616 |
| Sales after option exercise | $34,058,071 |
| Distinct buyers / sellers | 0 / 7 |
| Net purchase ratio | -1.00 |
| Net purchase ratio, excl. option-exercise sales | -1.00 |
8 material events; 3 taken well, 0 badly; last earnings 30 Jul: neutral (+3.9%).
| Session | Filing | Event | Gap | Day | vs SPY | Vol | +5d | Read |
|---|---|---|---|---|---|---|---|---|
| 31 Jul 26 | 10-Q | Quarterly report | +12.5% | +15.3% | +14.6% | 3.1x | +1.1% | Rewarded |
| 30 Jul 26 | 8-K · earnings | Results of operations (earnings) | +3.0% | +3.9% | +2.2% | 2.5x | +15.6% | Neutral |
| 09 Jul 26 | 8-K | Other material event | -1.6% | +1.4% | +0.6% | 0.6x | +1.2% | Neutral |
| 12 Jun 26 | 8-K | Other material event | +0.7% | -1.2% | -1.8% | 1.3x | -2.4% | Neutral |
| 10 Jun 26 | 8-K | Material agreement; Material obligation created | -0.2% | -2.5% | -1.0% | 1.0x | -0.2% | Neutral |
| 22 May 26 | 8-K | Material event | +0.1% | -0.8% | -1.2% | 0.6x | -1.9% | Neutral |
| 30 Apr 26 | 10-Q | Quarterly report | +3.9% | +0.8% | -0.2% | 2.2x | +2.3% | Shrugged off |
| 29 Apr 26 | 8-K · earnings | Results of operations (earnings) | -0.7% | +1.3% | +1.3% | 1.6x | +4.5% | Shrugged off |