SON
Sonoco Products Company
Early Trend Expansion, sector confirmed; strongest on volatility (20/20); weakest on sector alignment (10/20). Last earnings neutral (+0.8%); 3 insiders buying.
Early Trend Expansion
XLY
sector confirmed
$399,998 CFO$589,629 other insiders (2)
3 insider(s)
net purchase ratio +0.81
109d since buy
75
conviction / 100
+0.2 since 11 Aug
$40,000–$50,000
Press
Regime clarity17.3
Sponsorship / positioning14.0
Volatility behaviour20.0
Catalyst alignment (insider)14.2
Cross-asset confirmation9.9
Last
57.80
Add above
60.11
Cut below
54.86
50DMA
53.69
200DMA
48.77
SON — daily, 14 months
XLY — sector ETF, daily, 14 months
Pillar detail, thesis support and invalidation
Regime clarity
What strengthens the thesis
- price above 200DMA
- 200DMA rising
- 50DMA rising
- higher highs and higher lows
- efficiency ratio 0.17
- OBV 50d slope +0.232 avg-daily-volumes/bar
- no OBV divergence at highs
- OBV fell through last pullback
- last pullback 6.9% deep
- no wide downside expansion bars (30d)
- ATR contracting vs 20d mean
- cluster: 3 distinct insiders buying (1 CFO, 1 CEO, 1 President)
- net purchase ratio +0.81 (3 buying vs 3 selling)
- CFO purchases $399,998 (CFO)
- 0.7 bps of market cap
- 109 days since the last CFO buy
- closest sector ETF: XLY
- XLY above a flat 200DMA (stable)
- XLY vs SPY 6m: -9.8 pts
- stock vs XLY RS (3m/6m avg): +14.8 pts
- A confirmed higher high above 60.11 on expanding OBV.
- Pullbacks that hold the rising 50DMA with flat-to-rising OBV.
- XLY extending its own trend while the stock holds relative strength.
- Continued base-building above the reclaimed 200DMA without volatility expansion.
- Loss of the rising 50DMA (53.69) with expanding volatility — reduce.
- Breakdown below the prior structural base (54.86) — exit, no averaging down.
- OBV divergence during a price acceleration — reduce.
- Sector ETF losing its own 200DMA — remove capital regardless of stock behaviour.
- CFO: Joachimczyk Paul — CFO
- 1 CFO purchase(s), $399,998 total; last filed 2026-04-24 16:54:33
- Market cap $5,714,610,176 · 20d avg dollar volume $67,941,932
Net buying across the insider group.
| Open-market purchases | $989,627 |
| Open-market sales | $89,153 |
| Sales after option exercise | $16,441 |
| Distinct buyers / sellers | 3 / 3 |
| Net purchase ratio | +0.81 |
| Net purchase ratio, excl. option-exercise sales | +0.83 |
1 CFO purchase(s) worth $399,998, plus 2 by other insiders worth $589,629. Only the CFO purchases score on the size and recency terms.
| Trade date | Insider | Shares | Price | Value | Price now vs buy |
|---|---|---|---|---|---|
| 24 Apr 2026 | Joachimczyk PaulCFO | 8,058 | $49.64 | $399,998 | +16.4% |
| 27 Apr 2026 | Harrell James A. IIIPresident | 6,753 | $50.37 | $340,183 | +14.8% |
| 07 Aug 2026 | Coker R. HowardCEO | 4,345 | $57.41 | $249,446 | +0.7% |
8 material events; 1 taken well, 0 badly; last earnings 22 Jul: neutral (+0.8%).
| Session | Filing | Event | Gap | Day | vs SPY | Vol | +5d | Read |
|---|---|---|---|---|---|---|---|---|
| 05 Aug 26 | 8-K | Regulation FD disclosure | +0.0% | -0.3% | -0.1% | 0.6x | — | Neutral |
| 28 Jul 26 | 10-Q | Quarterly report | +1.4% | +3.2% | +3.0% | 1.0x | -3.2% | Rewarded |
| 22 Jul 26 | 8-K · earnings | Results of operations (earnings) | +2.4% | +0.8% | +0.9% | 1.1x | +6.9% | Neutral |
| 11 May 26 | 8-K | Director or officer change | -0.3% | -1.0% | -1.2% | 0.6x | -8.1% | Neutral |
| 28 Apr 26 | 10-Q | Quarterly report | +1.5% | -0.7% | -0.2% | 1.0x | +1.1% | Neutral |
| 21 Apr 26 | 8-K · earnings | Results of operations (earnings) | -0.7% | -0.0% | +0.6% | 1.1x | -12.1% | Neutral |
| 16 Apr 26 | 8-K | Material event | -0.2% | +0.2% | -0.1% | 1.0x | -11.0% | Neutral |
| 23 Mar 26 | 8-K | Material agreement; Material obligation created | +1.3% | +2.2% | +1.1% | 0.8x | +2.7% | Neutral |